Delivering value for our customers through relentless innovation

We believe in always finding better, smarter solutions for every customer.

Every day, we work side by side with our customers to rethink what packaging can be. Our creativity and expertise drive us to look beyond the expected, push boundaries, and discover new possibilities for what paper can achieve.

Innovation is at the heart of who we are. It connects our teams, fuels our curiosity, and keeps us moving quickly to uncover fresh opportunities. With the strength of our global experience and the support of our industry leading tools and Experience Centres, we collaborate closely with customers to solve their unique challenges.

Together, we design smarter and faster, creating sustainable packaging solutions that move industries, and the world, forward.

Our customer-driven approach to innovation

We are driven by a passion for helping our customers overcome their packaging challenges and achieve their business goals.

GLOBAL EXPERTISE DELIVERED LOCALLY
We believe innovation happens when we collaborate closely with our customers in local markets, combining the expertise of our local packaging experts with the strength of our global tools and data.
INNOVATION TOOLS & SERVICES
Our connected packaging innovation ecosystem brings global capabilities directly to local teams—equipping them with world-class tools, expertise, and data to deliver exceptional packaging solutions for every customer.
EXPERIENCE AND EXPERTISE
Our expert in-country innovation teams, supported by five world‑class R&D centers, deliver science‑driven insights that set the global benchmark for paper, board and packaging evaluation.

Experience Our Innovation

Visit one of our Experience Centres

Our global network of over 30 Experience Centres offers an opportunity to collaborate with our customers, and are a place to harness innovation and creativity. Featuring immersive exhibitions, virtual reality experiences and inspiration rooms, these centres offer a hands-on look at the innovative solutions driving our business forward.

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Design2Market: Create better results, faster

Our Design2Market approach accelerates speed to market through a data-driven process and rapid prototyping, that brings your packaging concepts to life—faster, smarter, and with greater confidence.

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Local expertise backed by global tools and data

Working with your in‑country innovation team, you gain access to a powerful suite of innovation tools and services—from our global database of packaging designs to advanced supply‑chain platforms and experiential technologies—all designed to enhance and streamline your entire packaging journey.

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Better Planet Packaging

Our Better Planet Packaging initiative takes a holistic approach to sustainability, focusing on solutions that are renewable, recyclable, and made from recycled materials, delivering measurable impact across the supply chain. It rethinks materials, manufacturing, design, and end‑of‑life solutions to help reduce carbon emissions and support a more sustainable future—while helping customers meet their sustainability goals and create meaningful business value.

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What our customers say

Hear from Lasse Vesterby, CEO of Stauning Whisky, on how they collaborated with Smurfit Westrock to create an award‑winning packaging solution that seamlessly combines protection, functionality, and storytelling.