Cookies Notice

Smurfit Westrock uses "cookies" and similar technologies to help personalize your online experience with us on our websites, mobile applications, and online services (the “Site”). A cookie is a small text file placed on your browser, mobile app, or device by a web server to store data that can be recalled to identify your device and individualize your experience.

Cookies, and similar technologies such as pixels and web beacons, are used by Smurfit Westrock for reasons such as to honor your browser preference settings, provide interest-based advertising to you, analyze how our websites and applications perform, and detect fraud, among other legitimate uses depending on the context or Smurfit Westrock platform being used. This Cookies Notice is intended to provide you with additional information about how Smurfit Westrock uses cookies and other similar technologies and how you may exercise your choices regarding those cookies.

What cookies and similar technologies does Smurfit Westrock commonly use?

Smurfit Westrock, like many businesses, uses cookies and other technologies for a variety of purposes including to make it easier for you to visit our website and to make it more useful to you. Below are a list of the types of cookies and similar technologies that we commonly use: 

Strictly necessary cookies

These cookies are essential to enable you to move around the Site and use its features. For example, strictly necessary cookies help us to provide you our website in the proper format and language.    

Performance cookies

These cookies collect information about how visitors use our Site. They allow us to recognize and count the number of visitors and help us understand which pages are the most popular and where visitors spend most of their time.

Functionality cookies

These cookies allow our Site to remember choices you make, such as your name, the region you are in, or the pages you have viewed. They are used to provide enhanced and more personal features.

If you create an account on our Site, a persistent cookie helps Smurfit Westrock to recall your specific information on subsequent visits. This simplifies the process of recording your personal data, such as billing addresses, shipping addresses, and so on. When you return to the same Site, the information you previously provided can be retrieved, so you can easily use features that you customized. Persistent cookies will be kept on your device until their expiration or earlier manual deletion.

We may also use your IP address sent to us by your browser to help diagnose problems with our server, to administer our Site, and to improve the service we offer to you. An IP address is a numeric code that identifies your computer on a network, or in this case, the internet. Your IP address might also be used to gather broad demographic information. We may perform IP lookups to determine which domain you are coming from to more accurately gauge our users’ demographics.

Targeting or advertising cookies

These cookies help us to manage and display our advertisements based on your activity on the Site and other sites, which allows for us to provide you information relevant to you and your interests.

Social Media cookies

These third-party cookies connect you with social media networks and are managed by your preferences on those platforms.

Other Third-Party Cookies

Companies we hire to provide services on our behalf, such as site analytics, may place cookies when you visit our sites. In some instances, we may allow for cookie matching with select partners.

Web Beacons and Pixels

We also utilize electronic tags called web beacons to help deliver cookies and count users to our website. We also utilize pixels to determine whether you open our electronic communications. 

We may combine information from these types of cookies and technologies with information about you from any other source.

How to control cookies on your device

Where required, we provide you with a website banner to allow you to make choices regarding the cookies you would like to allow. Most web browsers also provide controls to allow you to delete or block cookies.

To learn more about our privacy practices, and to exercise your privacy rights, please click here. Please note that our Privacy Policy will apply to our processing of the data we collect via cookies.

Last updated July 1, 2024.