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Personal Care Packaging

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personal care packaging
Our paper-based personal care packaging supports fast-moving brands with custom formats and standout design—helping them stay ahead in skin care, oral care and beyond.

Personal care brands need packaging that reflects product quality, connects with consumers and keeps pace with quickly evolving trends. Our paper-based personal care packaging solutions are designed for performance, shelf appeal and sustainability, with specialized formats for skin care packaging, oral care packaging and more. From custom structures to merchandising displays, we help brands stand out in-store, reduce reliance on plastic and get on-trend personal care products to market quickly and effectively. With our personal care packaging, you can expect:

  • Functional Design: Our personal care packaging solutions are thoughtfully engineered for usability—ensuring products are easy to open, store and use.

  • Premium Presentation: Our personal care and skin care packaging combines refined structures and finishes that help elevate product perception and reflect premium positioning.

  • Paper-Based Construction: Including oral care packaging solutions, our personal care packaging is built from durable, paper-based materials that reduce plastic use while maintaining durability and shelf presence.

  • Speed to Market: Agile design and production capabilities help personal care brands respond quickly to trends and get to market faster.

  • Shelf Appeal: With custom shapes, finishes and printing capabilities, our personal care packaging stands out on-shelf and captures consumer attention.

  • Retail Display Impact: Our eye-catching corrugated merchandising displays complement personal care packaging to boost in-aisle visibility, encourage impulse purchases and reinforce brand messaging at retail.

  • End-to-End Support: Our personal care packaging solutions include full-service design, engineering and manufacturing to simplify development and drive results.

  • Sustainability: Our paper-based personal care packaging can help customers deliver on sustainability goals through the use of paper fiber, a renewable raw material.

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As a trusted partner to companies across the world, Smurfit Westrock is dedicated to creating efficient and scalable paper and packaging solutions to help solve complex packaging challenges. Our team of experts are here to help enhance your brand and advance your sustainability goals. Get in touch today to get started.

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How is packaging evolving to meet new trends in personal care?

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Rest as a Reset
As sleep hygiene becomes central to wellness, packaging delivers soothing tones, calming textures and subtle nighttime cues that signal rest and renewal.
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Trust, Not Trends
With rising skepticism toward influencer marketing and sponsored content, transparent, credible packaging can help brands build authenticity and earn consumer confidence.
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Ageless by Design
“Anti-aging” is giving way to “pro-aging,” a movement reflected in inclusive packaging that celebrates longevity, confidence and care at every stage.
beauty tube packaging
skincare packaging

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