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RTD Packaging

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RTD packaging
Our paper-based RTD packaging merges insights-driven design, vibrant graphics and integrated automation to make your drink launch a success.

The Ready-to-Drink (RTD) market is rapidly gaining popularity with consumers eager try new drinks and flavors. As an experienced beverage packaging provider with deep knowledge of consumer trends, we provide RTD packaging solutions and guidance for brands experimenting with and introducing new products in this evolving market. By merging vibrant, strategic graphics with paper-based innovation, we can help your brand make an impact while reducing your plastic usage. With our drink packaging, you can expect:

  • Insights-driven design: We leverage extensive knowledge of marketplace and consumer trends to help your RTD packaging make a splash.

  • Plastic replacement: Our paper-based RTD packaging offers a durable alternative to plastic, helping advance your sustainability goals through the use of paper fiber, a renewable raw material.

  • Shelf impact: Our designers combine extensive experience with advanced printing capabilities to develop vibrant drink packaging that stands out on the shelf.

  • Full-service Solutions: Our integrated merchandising display solutions, including in-aisle organization and floor displays, can help you cause a stir with your drink’s launch.

  • Automated Options: For brands looking to optimize their packaging time, we offer a range of automated solutions to support your RTD packaging, including tray former automation and semi-automated or manual systems for co-packers.

  • Co-Packer Capabilities: Along with in-house assembly, fulfillment and kitting, we work extensively with third party co-packers and co-manufacturers to offer a wide range of solutions to help emerging brands make an impact with their drink packaging and continue to gain attention as they grow.

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As a trusted partner to companies across the world, Smurfit Westrock is dedicated to creating efficient and scalable paper and packaging solutions to help solve complex packaging challenges. Our team of experts are here to help enhance your brand and advance your sustainability goals. Get in touch today to get started.

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What trends are impacting packaging in the ready-to-drink (RTD) market?

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Wellness Craze
As RTD producers supercharge their drinks with probiotics, protein and antioxidant-rich ingredients, packaging can communicate wellness at a glance. 
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Conscious Consumers
From organic, plant-based ingredients to recyclable, paper-based packaging, brands are crafting drinks that taste good and do good for the planet. 
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Natural Boost
Brands are prioritizing natural energizers such as electrolytes, vitamins, adaptogens and cognitive enhancers to deliver smarter, feel-good energy for the on-the-go consumer.
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Ready to drink packaging

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