Beauty & Personal Care

Our innovative, paper-based beauty and personal care packaging solutions are designed to deliver eye-catching shelf presence, premium product protection and an elevated consumer experience.

Beauty and personal care packaging faces the unique challenge of balancing elevated design with functional performance—all while meeting growing expectations for sustainability. Our paper-based beauty and personal care packaging meets these needs by helping brands stand out on shelf, protecting product integrity, and supporting environmental goals. Our collaborative approach combines structural innovation, premium finishes, and scalable manufacturing to meet the fast-moving demands of this dynamic industry.

92%

92% of shoppers say sustainability is important when choosing a brand today.²

100%

20 of the largest FMCG manufacturers have committed to 100% recycled packaging by 2030.²

63%

63% of consumers globally agree they are more loyal to brands that support “green” packaging choices.¹

We provide innovative beauty and personal care packaging for a wide range of markets:

Cosmetics & Beauty Packaging

Perfume Packaging

Personal Care Packaging

Get in Touch

As a trusted partner to companies across the world, Smurfit Westrock is dedicated to creating efficient and scalable paper and packaging solutions to help solve complex packaging challenges. Our team of experts are here to help enhance your brand and advance your sustainability goals. Get in touch today to get started.