A Natural Partnership – Collaborating with Lemongrass Farms on Sustainable Retail Displays

Lemongrass Farms and Smurfit Westrock Unlock Synergies in Sustainability Through Shared Values and Innovative Retail Display Design

Lemongrass Farms, an emerging brand in the insect repellent market, is creating quite a buzz with its commitment to natural, family-friendly products and environmental responsibility. As it gains recognition for its innovative, sustainable approach, the partnership with Smurfit Westrock highlights how purposeful collaboration can accelerate growth and elevate retail presence.

See how Lemongrass Farms partnered with Smurfit Westrock to turn packaging challenges into a growth opportunity. In this short video, the team shares how the right packaging solution supported their brand, protected their products, and helped them stand out on shelf.

The Challenge

Lemongrass Farms is redefining the insect repellent category with natural, premium products that prioritize both families and the planet. Its products stand out for their sustainability and “better-for-you” commitment. As the brand expanded into major retailers, it encountered new challenges – from the logistical complexity of heavy product formats to inconsistent creative support slowing momentum. It needed durable, visually impactful, and eco-conscious displays that met strict retail specifications without compromising its values. Enter Smurfit Westrock. A chance meeting at a Shark Tank event sparked a fast, values-driven partnership with a shared understanding of Lemongrass Farm’s brand mission, setting the stage for a strong collaborative relationship.

The Approach

From concept to execution, Smurfit Westrock partnered closely with Lemongrass Farms to ensure every display element reflected the brand’s values. We created durable, eye-catching, and sustainable displays that met the strict retail specs of major national retailers. Our tailored engineering and rapid design iterations streamlined the creative process, empowering Lemongrass Farms to navigate key line reviews with speed and confidence.

The Result

Simplified logistics with durable, retail-ready displays that reduced shipping challenges.
Accelerated retail readiness through agile, end-to-end design.
Elevated shelf impact with premium, sustainable displays.
Scalable solutions that unlocked new domestic and international growth.