Elevating quip's in-store presence with an eye-catching retail display

Dedicated to inspiring healthier oral care habits, quip has evolved into an established emerging brand that blends innovative design with affordability. To expand into retail and make its products more accessible, quip needed a standout display that would capture attention and align with its brand identity for the launch of the quip Rev 360 oscillating toothbrush at a national retailer. The solution had to meet strict retailer requirements and tight timelines, offer flexibility, remain cost-efficient, and uphold the company’s commitment to sustainability.

quip partnered with Smurfit Westrock, leveraging the company’s deep retail knowledge and design and engineering expertise to turn the vision into a captivating 2D and 3D display. Bold design elements captured attention, while curved, layered features highlighted the product’s oscillating functionality. Sustainability was pivotal for all structural elements, and in-house manufacturing ensured efficiency and eco-consciousness. Direct shipping to retailers further streamlined the process, reinforcing efficiency and sustainability for this full turnkey solution from design to delivery.

The retail display achieved a 70% execution rate for prepacked endcaps, surpassing category expectations. It helped drive the newly launched product to become a top performer in its category while delivering a strong visual impact that resonated with quip’s brand identity.