Delighting Asetek's customers with sustainable eCommerce packaging

Premium protection meets sustainable innovation for Asetek

Asetek sought a packaging solution that would protect its high-performance products, delight customers upon delivery, and support its sustainability ambitions. By designing a 100% paper-based solution with bespoke protective inserts and high-quality branding, Smurfit Westrock delivered a package that performs throughout the supply chain while reducing plastic and foam usage.

The Challenge

Asetek, a manufacturer of PC components and gaming hardware, sought packaging that provided a premium presentation of its products and created a memorable unboxing experience. The solution also needed to keep the products in pristine condition during transportation and align with their quality and sustainability goals.

The Approach

Our experienced team designed a 100% paper-based solution consisting of an outer box with a bespoke insert to provide the optimal level of strength and protection to meet any challenges in the supply chain. A high-quality printed sleeve around the pack created a sense of exclusivity and excitement for the consumer upon delivery.

The Result

The new packaging solution has enhanced Asetek's entire end-to-end shipping process. Products are highly protected in transit and the unboxing experience leaves a lasting positive impression on its customers. The recyclable solution has significantly reduced the amount of plastic and foam they use, demonstrating their sustainability commitments and strengthening their brand identity.