Helping Chiquita Pizzas stand out in the freezer aisles with impactful shelf ready packaging

Chiquita recognized that its existing plastic bag packaging was no longer meeting the needs of the business. The company wanted to move to a paper-based solution that would improve shelf impact while supporting storage, transportation and display requirements. The packaging also needed to serve as a freezer-ready display unit, allowing retailers to merchandise products directly from the shipping pack while also enabling consumers to remove pizzas easily.

An additional design challenge involved incorporating a perforated opening system close to the edge of the pack, without compromising stacking strength, durability or ease of use.

Smurfit Westrock developed a customized Shelf Ready Packaging (SRP) solution designed to enhance every stage of the product's retail journey. The corrugated pack provides improved protection during transportation and storage while transitioning seamlessly from logistics to in-store display. 

The packaging structure was engineered to balance strength, stackability and ease of opening, ensuring practical handling for retailers and convenient product access for consumers. High-quality graphics and strategic design elements were incorporated to strengthen brand recognition and create greater standout in the competitive freezer environment. 

The new shelf-ready packaging helped Chiquita Pizzas Artesanais achieve a 63% increase in product visibility, creating stronger shelf presence in the freezer aisle. The combined transport and display solution simplified replenishment for retailers, while the paper-based design replaced approximately 10,000 plastic packs annually. The result was a packaging solution that enhanced brand impact, improved operational efficiency and supported the company's sustainability goals by replacing plastic packaging with a paper-based alternative.