eCommerce packaging solution leads to 300% growth in sales for fresh flower provider

Jardines de Los Andes, a leading flower grower in Colombia, was looking for a sustainable eCommerce pack for its ‘Enjoy Flowers’ brand, that would withstand a complex eCommerce supply chain from Colombia to the United States while preserving the quality and freshness of the flowers.

Using our expertise and eSmart service, we identified a sustainable packaging concept that would both protect even the most delicate blooms while delighting the recipient. The beautifully designed branded packaging is recyclable and made from renewable materials.

The new packaging achieved sales growth of 300% for a wedding bouquet line. Alejandro Herrera, COO of Enjoy Flowers commented: “It was imperative for us that the packaging would guarantee the freshness and quality while still delivering a wow experience for customers. Working with Smurfit Westrock has surpassed our expectations and helped us to grow our business and differentiate us from the competition”