eCommerce packaging solution leads to 300% growth in sales for fresh flower provider

Flowers eCommerce Packaging Box
Sustainable packaging helps Jardines de Los Andes bloom in e-commerce
Smurfit Westrock worked closely with Jardines de Los Andes to develop a packaging solution that safeguards flower quality while delighting recipients upon arrival. Designed with recyclability and protection in mind, the new packaging strengthened the customer experience and contributed to substantial sales growth.
Flowers eCommerce Packaging Box

The Challenge

Jardines de Los Andes, a leading flower grower in Colombia, was looking for a sustainable eCommerce pack for its ‘Enjoy Flowers’ brand, that would withstand a complex eCommerce supply chain from Colombia to the United States while preserving the quality and freshness of the flowers.
Flowers eCommerce Packaging Box

The Approach

Using our expertise and eSmart service, we identified a sustainable packaging concept that would both protect even the most delicate blooms while delighting the recipient. The beautifully designed branded packaging is recyclable and made from renewable materials.
Flowers eCommerce Packaging Box

The Result

The new packaging achieved sales growth of 300% for a wedding bouquet line. Alejandro Herrera, COO of Enjoy Flowers commented: “It was imperative for us that the packaging would guarantee the freshness and quality while still delivering a wow experience for customers. Working with Smurfit Westrock has surpassed our expectations and helped us to grow our business and differentiate us from the competition”

See how we’ve helped other customers

Plant packaging to House of Botanique
Customer Story
See how we helped House of Botanique ship plants safely and efficiently all over Europe
Read more

Get in touch

To help us respond quickly, please answer a few short questions about you and your packaging needs.

* Mandatory Field

Smurfit Westrock Salesperson
Request a call with one of our packaging experts