An award-winning Halloween display for SC Johnson's Glade brand

Discover how our award-winning Halloween display boosted sales for SC Johnson's Glade brand.

As Halloween approached, SC Johnson aimed to elevate its Glade “Spiced Pumpkin Latte” air freshener campaign with a display that would grab attention, engage shoppers, and drive sales. Partnering with Smurfit Kappa, they designed an innovative, pumpkin‑shaped corrugated pallet display—just 1.2 × 1 m—that invited interaction from every angle. Installed exclusively at a major UK retailer, the Display not only delivered a staggering 262% sales surge and seven weeks as the store’s top fragrance, but also earned a prestigious gold POPAI award. This case exemplifies how creative, sustainable display design at the point‑of‑sale can transform seasonal marketing into standout retail success.

The Challenge

SC Johnson sought to build on the success of their Glade Spiced Pumpkin Latte air freshener by enhancing their Halloween seasonal campaign. The goal was to create an eye-catching, interactive front-of-store (FOS) display that would attract customers, convert casual shoppers into buyers, and boost the Glade brand during the Halloween season.

The Approach

We designed an eye-catching, pumpkin-shaped pallet display within a 1.2m x 1m footprint, featuring interactive points and sales messages on all sides to engage customers. Made entirely from corrugated material, the displays could be easily collapsed and recycled once the promotion ended.

The Result

The display was launched exclusively with a leading UK retailer, resulting in an impressive 262% increase in sales during the promotional period. It became the retailer's bestselling fragrance for seven consecutive weeks. The striking display was also recognised with a gold POPAI award, the highest accolade for creativity.

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Free Standing Display Units (FSDUs)

Free-standing display units (FSDUs) are standalone off-shelf displays designed to showcase products in a way that enhances consumer interaction and influences purchasing decisions.

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