Designing postal and parcel locker optimised packaging for an outdoor clothing retailer

Returnable postal packaging that simplifies ecommerce fulfillment

Horyzont partnered with us to create a range of sustainable, returnable postal packaging optimized for courier networks and parcel lockers. Designed to reflect the outdoor retailer's premium brand while improving packing efficiency, the solution streamlines shipping and returns, reduces packaging complexity, and enhances the customer experience.

The Challenge

Horyzont, a Polish retailer of outdoor clothing, proudly stocks the highest quality and premium outdoor brands. The company sought a range of sustainable eCommerce packaging solutions that aligned with its brand values while improving efficiency across both the packing and returns processes.

The Approach

Using our eSmart process, one of our innovation tools, we reviewed the number of product variants and developed a range of different packs specifically designed to meet courier and parcel locker sizes. For smaller pack sizes we included an ergonomic handle and for larger pack sizes we incorporated a cut-out mountain range to maximise brand impact.

The Result

The new range of sustainable corrugated ecommerce packs, designed with minimal printing, aligns with the brand’s environmental commitment. Reducing the number of pack variants from 15 to seven, combined with size optimization, improved shipping efficiency and reduced costs. Each pack also features an adhesive strip, allowing customers to conveniently reuse the same packaging for returns.