Elevating the Polka Collection with a premium packaging solution

Polka Collection packaging by Krosno Glass SA
Discover the minimalist premium packaging designed for the Polka glassware collection by Krosno Glass SA
To elevate the launch of its Polka collection, Krosno Glass SA partnered with Smurfit Westrock to create a premium packaging solution that balances elegant design, strong shelf presence and sustainability. The result is a cohesive packaging range that reflects the quality and craftsmanship of the brand's iconic glassware.

The Challenge

For more than a century, the Krosno brand has been synonymous with high-quality Polish glassware. When launching its Polka collection, the company needed a new packaging range that would reflect the premium nature of the product while aligning with modern sustainability expectations. The challenge was to create a minimalist design that would enhance the collection’s prestige, support retail sales and create a strong first impression, while maintaining consistency across both single- and two-piece packaging formats. 

The Approach

Through a series of collaborative workshops, our team worked closely with Krosno Glass SA to explore the brand’s requirements and evaluate a range of design directions. The result was an elegant packaging range that pairs natural materials with a clean, premium design. Minimal graphics, subtle gold detailing and refined typography helped showcase the distinctive character of the Polka collection. A consistent packaging architecture across multiple product configurations ensured strong shelf recognition while highlighting the timeless style and craftsmanship of Krosno Glass SA glassware. 

The Result

The finished packaging seamlessly combines premium aesthetics with responsible design. Its minimalist approach enhances both the brand and the product, elevating the perceived value of the collection and creating a sophisticated consumer experience. Consistent design across the range allows the packaging to serve not only as protection, but also as a key brand asset and an attractive gifting solution. 
Art of Packaging Award nominee 2026

Premium Packaging nominee in the ART OF PACKAGING 2026 awards

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