Delivering a tailor-made, end-to-end eCommerce packaging solution to mymuesli

mymuesli, the first online cereal start-up worldwide, allows customers to create their own individual organic muesli from over 80 Ingredients. As their business is heavily eCommerce based, they wanted to optimise their existing packaging processes through a more sustainable production, whilst also saving costs in the areas of logistics and transport.

Our expert team conducted a number of trials with a selected pool of machine manufacturers to develop a packing station which was fully optimised for the mymuesli production requirements. Using ‘Fanfold’ endless corrugated board, the selected machine uses a 3D scanner to produce tailor-made packaging at speeds of up to 1,100 packages per hour, and uses a glued base removing the need for adhesive tape.

This new machine allowed mymuesli to create a solution which reduced their packaging materials by 20%, resulting in a 30% saving in space during the transport process, making their logistical processes far more efficient. This new sustainable solution has also eliminated the need for 13,500 rolls of plastic adhesive tape. mymuesli is the first company in Germany to have such a machine and, together with Smurfit Westrock, is leading the way in innovation.