Smurfit Westrock’s premium packaging for Belvedere Organic Vodka wins Art of Packaging 2026 award

Innovative design combines holographic hot foil and embossing to create a light-responsive marble effect

Smurfit Westrock’s premium packaging for Belvedere Organic Vodka has been recognized at the Art of Packaging 2026 Awards, coming out on top in the Golden Pixel category.

Belvedere Organic Vodka is produced at one of Poland’s oldest vodka distilleries, founded in 1910. The packaging brief set out to reflect the luxury positioning of the vodka while complementing the brand’s contemporary aesthetic and reinforcing its organic credentials.

The project, which spanned more than a year, saw Smurfit Westrock explore and test a range of materials and finishing techniques to create packaging with a clean, minimalist appearance while delivering strong visual impact to stand out on-shelf.

At the heart of the design is a distinctive marble effect, created using holographic foil hot-stamped onto selected areas of the artwork. Embossing adds further depth and dimension to the design, allowing the appearance of the graphics to shift subtly as the packaging catches the light from different angles.

The combination of precise finishing techniques and muted aesthetic creates a premium look and feel while remaining consistent with Belvedere Organic Vodka’s distinctive brand identity.

Sustainability was also an integral part of the development. The packaging is fully recyclable and uses material sourced from certified sources, combining premium presentation with more responsible material choices.

The project’s combination of innovative design, technical execution and luxurious finishing was recognized with the Golden Pixel award at Art of Packaging 2026.

Running for over 20 years, Art of Packaging is one of Poland’s most prestigious packaging awards with many of the winning products going on to compete on the world stage.