Digital Printing Packaging
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At Smurfit Westrock, we bring your packaging to life with advanced preprint and digital print packaging technologies. Whether you need vibrant, high-quality graphics for large-scale production or flexible solutions for dynamic market needs, our offerings deliver exceptional results tailored to your business. From retail-ready cases to personalized campaigns, our expertise ensures your packaging stands out while meeting today's consumer and retailer demands. In addition, we offer low-volume direct-to-board digital printing and lithographic printing to meet all your volume demands. Take the risk out of scaling your package printing by partnering with us today.
We offer:
- Advanced print technologies that range from digital preprint for medium to large volumes to Flexo pre printed packaging for high volume needs.
- End-to-end design and production: We have the equipment, the skills and the experience to help you with your packaging needs.
Our Print Techniques
Flexo/direct print pre-printed liners
Flexo Preprint is a packaging print method where graphics are printed on linerboard rolls before they are combined into corrugated board. Pre printed packaging employs flexo print technology to ensure high-quality visuals, consistent color reproduction and cost-efficiency for large-scale production. It is especially advantageous for creating visually appealing packaging that enhances brand identity while supporting high-speed production workflows.
Flexo/direct print pre-printed liners are ideal for:
- High volume runs
- Retail cases
- Corrugated retail trays
- Bulk bins
- Pallet displays
Flexo/direct print pre-printed liners can:
- Deliver consistent color and image quality, especially for high-volume runs.
- Reduce costs by eliminating separate printing after box formation.
- Offer flexibility in design and high-speed production workflows.
- Enhance brand identity with visually appealing retail packaging.
Digital Preprint Packaging
Our digital printing packaging solutions help you achieve vivid colors with flexible quantities and shortened lead times. Printing directly from digital files, our advanced preprint technology for corrugated packaging, SWIFT, eliminates the costs and time associated with traditional plates. Well suited for medium to large quantities, it delivers high-quality, visually striking packaging solutions.
SWIFT digital preprint for corrugated packaging can:
- Reduce lead times
- Enable lower minimum quantities
- Allow for frequent graphic changes
- Produce accurate, high-quality graphics
SWIFT digital preprint for corrugated packaging is:
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SMART. Regional or personalized messaging, or even connected packaging through serialization
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FAST. Reduced setup times for quick responses to market shifts or late-stage graphic changes
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VIBRANT. Vivid, premium high-quality graphics
Digital preprint is ideal for:
- Varying order quantities or a wide range of SKUs.
- Retail cases, trays, bulk bins and pallet displays.
- Custom packaging for market launches or spot campaigns.
- Frequent graphic changes.
- Personalization, serialization, co-branding or versioning.
Frequently Asked Questions about Preprint packaging
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