In 2026, Smurfit Westrock brought together employees, customers, and partners at Brazil’s renowned Wine Marathon, strengthening its connection to the Bento Gonçalves region and reaffirming its commitment to people, wellbeing, and community.

Held in one of Brazil’s most iconic wine-producing regions, the Wine Marathon is more than a race. The event celebrates local culture, promotes tourism, and offers a unique experience that blends physical activity with the world of wine. Runners follow a scenic course through vineyards, rural roads, and traditional wineries, supported by lively stations featuring music, tastings, and interactive experiences that turn the race into a true celebration.

At its heart, the Wine Marathon promotes both physical and mental wellbeing, bringing people of all backgrounds together through sport.

As part of the 2026 event, Smurfit Westrock was represented by 21 employee runners, including Brazil CEO Manuel Alcalá, and welcomed 23 customers, strengthening trusted local partnerships.

During the event, Smurfit Westrock hosted a dedicated tent offering pre-race warm-ups, massages, and breakfast. This space engaged with more than 2,000 participants, creating meaningful moments of connection before and after the race.

The company’s involvement went beyond sponsorship. With both a paper mill and a corrugated packaging plant located in Bento Gonçalves, Smurfit Westrock’s participation reflects a long-standing connection to the city and its people. Through a human-centered approach, the company continues to play an active role in everyday life and create positive, lasting community impact.

 

Experience the Wine Marathon for yourself in the video below