To raise awareness of mental health and wellbeing in the workplace, Smurfit Westrock delivered a global campaign in October in support of annual World Mental Health Day. The campaign is a part of a strategic approach to showcase wellbeing as an essential component to a safe, respectful and inclusive workplace. 

The goal was to reinforce the importance of psychological safety and support, and encourage open, stigma‑free conversations across the organization. Aligned with our EveryOne for an Inclusive Workplace framework, the campaign focused on helping employees feel recognized, supported, and respected, while increasing visibility of the resources available to support wellbeing and inclusion. Implemented across all regions, the campaign reached both office‑based and remote colleagues through multilingual digital communications and onsite materials, supporting accessibility across roles and geographies.  

This initiative illustrates how Smurfit Westrock translates values into visible actions using global initiatives to promote consistency, normalize conversations around wellbeing, and embed care and respect into everyday employee experiences.