In 2025, Smurfit Westrock expanded the SAFOLI safety program across plants in Colombia, reporting a 30% reduction in the total recordable incident rate (TRIR) at those sites compared to 2024. The cluster first launched the program in 2024 in response to an increase in the TRIR. SAFOLI uses an engaging narrative, The Search for the LostGem, to encourage employees to reconnect with the fundamentals of workplace safety and recognize their personal responsibility in preventing incidents. The three month learning experience reinforces five key safety practices: 

• Strict adherence to the 12 Life Saving Rules. 
• The “Stop, Ask, Think and Go” approach to safe decision making. 
• The principle “If I saw it, it belongs to me” to promote immediate hazard ownership. 
• Positive behavioral observations to guide safer choices. 
• “Connect mind with hands and feet,” which encourages employees to remain fully focused on the task at hand. 

In 2025, this initiative to strengthen safety culture and reinforce safe behaviors delivered measurable improvements, as well as stronger leadership visibility and increased workforce commitment. To deepen understanding of safety tools and reinforce their consistent application, the next phase, SAFOLI: The Origin of the Gem, will launch in 2026.