Sustainable insulated ecommerce packaging for frozen fish

Ensuring sustainably caught fish are delivered in sustainably designed eCommerce packaging.

Alaskan Fisherman, an importer of wild-caught seafood, partnered with Smurfit Westrock to replace EPS boxes with a fully recyclable, paper-based insulated solution. The new design maintained product freshness, improved the customer experience, and cut CO₂ emissions by 48%, aligning with the brand’s sustainability goals.

The Challenge

Alaskan Fisherman sustainably catch wild Alaskan fish, and then ship them in bulk to the Czech Republic. After their arrival in the Czech Republic, our challenge was to develop a sustainable eCommerce pack to replace its existing EPS packaging, and to ensure the fish remained frozen all the way to its customers' doorstep.

The Approach

Our team of experts developed a fully paper-based pack consisting of a corrugated cardboard box with six hexacomb inserts to insulate the fish from all sides. It was also designed to be easy to open and close by the consumer and could be easily recycled after use in the regular kerbside cardboard recycling system.

The Result

Not only is the new insulated pack recyclable and made from renewable resources, but it also reduces CO₂ emissions by 48%. The printed pack now serves as an extension of the brand, creating a positive experience that customers will look forward to receiving again and again

Products used by this client

Insulated Shipping Boxes

Our insulated shipping boxes are designed to provide thermal inegrity, cold chain performance, and supply chain efficiency while offering a paper-based alternative to EPS packaging.

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