Disrupting the Ready-To-Drink market with an eye-catching bag-in-box pack for sharing at parties

Bebidas Premium is a wholesaler of domestic and imported alcoholic drinks to the Peruvian market.  They were looking to revolutionise the ‘ready-to-drink’ market by launching a reduced-alcohol vodka-based drink called Party Box. Aimed at alcohol-conscious young adults, the single pack needed to become the ultimate drinks-sharing pack at any party.

Tasked with creating a highly functional and eye-catching pack, the design team developed a 3-litre Bag-in-Box packaging solution. This consisted of a vibrantly printed cardboard box to provide maximum in-store appeal, a 3-litre bag of the drink, and a Vitop leak-proof tap from which party-goers can easily dispense the drink.

Bebidas Premium was delighted with the results having delivered the solution within 15 days at a competitive price point. The striking offset print on ‘Party Box’ makes the product stand out at the point of sale and creates an unforgettable customer experience. The packaging format has been so successful that they are looking to expand it to other ready-to-drink products.