Beer52’s hunt for a bold and brew-tiful advent calendar to tap into seasonal sales

Creating a memorable craft beer advent calendar with sustainable packaging

Beer52 wanted an advent calendar that captured the excitement of the holiday season while reflecting its distinctive craft beer brand and sustainability values. Smurfit Westrock designed a custom, paper-based solution that delivers a premium customer experience, efficient assembly, and reliable protection throughout the supply chain.

The Challenge

Beer52 is a craft beer club that delivers handpicked, small-batch brews to customers. One of its most popular offerings is the Craft Beer Advent Calendar, featuring 24 unique beers. The challenge was to design a sustainable, custom-made calendar that used minimal materials while still capturing the festive spirit and reflecting Beer52's unique identity.

The Approach

Our design team set out to create an advent calendar that delivered a strong 'wow' factor while prioritising speed and ease of assembly. The result was a three-piece solution made entirely from paper-based materials, designed for quick construction and durable enough to withstand the demands of the supply chain.

The Result

The combination of a smart structural design and vibrant, high-quality printing not only enhances the premium feel of the advent calendar but also helps Beer52 stand out from the competition. From concept to delivery, Smurfit Westrock worked closely with Beer52 to ensure seasonal success with a reliable and sustainable corrugated packaging solution.

Products used by this client

Advent Calendar Packaging & Countdown Boxes

Our advent calendar packaging and countdown boxes deliver a memorable experience that drives brand awareness, deepens customer loyalty and boosts seasonal and promotional sales.

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