Single-Piece Pack Raises the Bar for Allende Beer

Allende Beer Award Winning Packaging
Integrated corrugated design simplifies assembly, protects bottles and glasses, and strengthens retail impact
Cervecería Allende wanted a distinctive special-edition multipack that could showcase four beer varieties and two branded glasses while remaining practical to produce, assemble and distribute. Smurfit Westrock answered with an award-winning corrugated design that integrates protection, presentation and promotional impact into a single piece.
Allende Beer Award Winning Packaging

The Challenge

Cervecería Allende needed a promotional package for one of the most anticipated sports seasons in recent years. The pack had to securely hold four distinct beer varieties—Agave Lager, IPA, Brown Ale and Baltic Porter—along with two complimentary branded glasses, while creating strong visibility in retail and price-club environments. A conventional solution would require separately manufactured dividers and inserts, adding components, assembly movements, storage needs and cost. 
Allende Beer Award Winning Packaging

The Approach

We engineered the carton’s dividers and glass holders directly into the corrugated structure. As the single-piece pack is assembled, die-cut features form the internal separation that prevents the bottles from contacting one another and holds the glasses securely in position. The open structure keeps the products and promotional items visible, while integrated printing reinforces Allende’s brand presence. Producing one piece through printing, laminating and die-cutting also reduces processing steps and eliminates the need to manufacture or source separate inserts.
Allende Beer Award Winning Packaging

The Result

The finished 4 Pack Allende Beer – 2026 Special Edition combines the outer carton, bottle dividers and glass holders in one intuitive structure.
  • Fewer components and assembly steps help Cervecería Allende reduce manual effort and labor costs.
  • The single-piece format requires less storage space and simplifies packaging operations.
  • Reduced material use, machine time and energy consumption support a more efficient supply chain.
  • Made from 100% recycled and recyclable corrugated material, the pack advances material and process efficiency.
  • The design earned three honors from the Mexican Packaging Association (AMEE) in the 2026 Envase Estelar competition: an award in the Transit category, the Marketing and Brand Building special award, and the President’s Award for the most outstanding project among all winners.
Mexican Packaging Association Logo

Awarded three honors from the Mexican Packaging Association (AMEE) in the 2026 Envase Estelar competition

See how we’ve helped other customers

Helping Salty Turtle Beer switch to paper-based multipack can packaging
Customer Story
Helping Salty Turtle Beer switch from plastic to paper-based multipack can packaging
Read more

Get in touch

To help us respond quickly, please answer a few short questions about you and your packaging needs.

* Mandatory Field

Smurfit Westrock Salesperson
Request a call with one of our packaging experts