From transit box to picnic table: Can packaging with a second life

The brief was to design transport packaging for canned beverages that would do more than simply get the product from A to B. As well as protecting the cans and making them easy to carry, the packaging needed an extra feature that would help it stand out. The customer’s idea was a simple one: give the corrugated box a second life. Once empty, it should be easy to turn into a small table for summer picnics, extending the life of the packaging before it is recycled.

Our designers set out to create a recyclable beverage box that could work in two ways: first as secure transport packaging for cans, and then as a practical picnic table. The structure was developed to provide a stable table-like surface, while the graphics guided users how to reuse it. Distinctive prints and playful illustrations show users how to make the most out of its second life, while also giving the packaging a strong visual identity and bringing the brand to life.

The finished packaging does more than transport the beverages. Once empty, it can simply be turned upside down and used as a picnic table, giving the box a practical second life. This keeps the packaging in use for longer before it is recycled, while adding something useful and memorable to the product. The distinctive design also helps the packaging stand out on the shelf and continues to showcase the brand once it leaves the shop. What starts as a transport box for cans becomes a useful part of a summer picnic — a simple idea that gives the packaging another purpose before it reaches the recycling bin.