Colgate-Palmolive brightens oral care with a striking retail display

Colgate-Palmolive and Smurfit Westrock shine bright with a bold endcap display for oral care brand Hello.

Colgate-Palmolive, a global leader in personal care, had the opportunity to showcase its Hello brand at a leading mass merchandiser. Collaborating with Smurfit Westrock, the company developed a striking and innovative endcap display designed to capture shopper attention and infuse the oral care aisle with Hello’s friendly, approachable personality—standing out against the category’s traditionally clinical appearance.

The Challenge

Launched in 2013, Hello Products is loved for its fresh, natural approach to oral and body care. Since its 2020 acquisition, Colgate‑Palmolive has maintained the brand’s focus on cruelty-free practices, innovation and fun, minimalist design. When the opportunity arose to feature Hello on an endcap at a leading mass merchandiser, the challenge was to create a compact, high‑impact display that brought the brand’s friendly personality to life and stood apart from the category’s typically clinical look.

The Approach

Working in close collaboration with the brand’s design agency, we developed a bold, colorful endcap to command attention. Bright packaging was elevated on a clean central pedestal with intentionally limited product density for a modern, organized feel. An oversized header with dimensional elements captured attention, while smart engineering anchored heavier items at the base.

The Result

• Differentiated Hello with a premium display that captured attention

• Visually positioned the brand as fresh, friendly and engaging

• Engineered to ship fully packed on double-stacked pallets for efficient transport

Award Winning Packaging

Gold award winner at the Shop! OMA Awards 2026

Products used by this client

End Cap Displays

Promote sales and brand recognition with our customizable, high-graphic end cap display solutions that enhance visibility and drive consumer engagement in retail environments.

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Packaging Fulfillment

With end-to-end solutions, we deliver creativity, efficiency and expertise at every stage, ensuring your brand’s journey to market is seamless and impactful.

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