Designed for life on the move: A combo meal container that drives sales

A popular quick-service restaurant brand in Latin America wanted packaging for its most popular combo meals that would enhance convenience without compromising functionality. The container needed to be comfortable to carry with one hand, fit securely into a car cup holder, and provide an enjoyable eating experience for customers on the move. In addition, restaurant staff needed a solution that was quick and easy to assemble during busy service periods.

Working with the chain's parent company, our packaging designer developed an innovative conical container that keeps fried chicken, fries and dipping sauce separate while stacking neatly on top of the drink cup. The compact design fits directly into a vehicle cup holder, allowing customers to carry their meal with one hand and eat with the other. At the same time, it simplifies assembly and handling for restaurant staff.

The new packaging quickly captured consumers' attention. Influencer campaigns showcasing the container generated significant engagement, with several videos achieving viral success across social media platforms. 

The innovative design also delivered impressive commercial results. Sales of combo meals packaged in the new container exceeded projections by 300% in El Salvador and 150% in Guatemala, demonstrating how customer-focused packaging can drive both convenience and business growth.