Cora’s Sustainable Packaging Drives US Retail Growth

Partnering with Cora, we developed sustainable packaging solutions that reflected the brand’s values and supported its expansion across U.S. retail channels.

Cora set out to grow its US retail footprint with an innovative, sustainable packaging strategy that aligned with its mission-driven values. Through our creative partnership and smart merchandising solutions, Cora achieved impressive results across multiple store formats, driving both cost savings and increased sales. Discover how their ethos-centered approach opened doors to new retail opportunities and second-run display programs.

The Challenge

Cora, an emerging eco-conscious, mission-driven B Corp that donates period products and body literacy resources, needed to develop a sustainable integrated packaging and merchandising program to increase their US retail presence. Not only did they want a campaign that supported their products and values, but they also needed solutions that would help them grow in club stores and other retailers, targeting four different retailer placements.

The Approach

As their trusted carton supplier, we collaborated with Cora to create flexible concepts using various structures and graphic elements to choose the most impactful. With differentiating natural, spa-like graphics, the tailored final design used sustainable corrugated materials. It was translated into PDQs, side caps, floor stands and pallet displays engineered for maximum product visibility. In addition to design and materials, we supported assembly and pack‑out of the displays, helping simplify execution as Cora launched across multiple retailers and formats

The Result

Cora achieved a 40% cost savings on club pallet display materials and assembly through the optimized sustainable display program. The success of the initial club store rollout led to a second in-store rotation, which delivered a sales lift of more than 10% over the first and secured a third rotation opportunity. Across the other three retailer display formats, the program also delivered exceptional sell-through performance, resulting in additional second-run opportunities and expanded retail presence.

Products used by this client

Pallet Displays

Elevate your retail presence with a durable and customizable pallet display expertly designed to showcase products efficiently, enhance brand visibility, and captivate customers.

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Club Store Displays

Tailor-made club store display solutions are expertly crafted to align with retailer standards while enhancing product visibility and driving customer engagement.

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PDQ Displays (Pretty Darn Quick)

Custom, high-graphic PDQ trays effectively display your products, enhancing retail presentation and customer engagement with tailored designs that deliver impactful presentations.

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