Helping shaving brand Harry's to create a standout unboxing experience for its eCommerce customers

Helping Harry's stand out with optimized, consumer-ready packaging

As Harry's expanded into multinational retailers across Europe, the brand needed packaging that would maximize shelf visibility while improving efficiency and reducing unnecessary material usage. Working closely with the customer, Smurfit Westrock developed a consumer-focused packaging solution that enhances brand impact, minimizes void space, and delivers a memorable unboxing experience.

The Challenge

Harry’s is a rapidly growing shaving brand in the EU. They were looking for consumer-oriented packaging with minimal void fill and optimised sizes. The design had to be stand-out to maximise visibility as Harry’s launched their brand into multinational companies. They turned to Smurfit Westrock to supply the perfect solution.

The Approach

Using our unique eSmart process we worked closely with Harry’s to develop a simple yet effective packaging solution with clean and clear print to maximise brand equity. With some detailed product analysis, we were able to recommend optimal pack sizes to mitigate any ‘fresh air’.

The Result

The consumer friendly design with clear branding stands out at the point of sale and delivers a memorable unboxing experience for the consumer. With the minimal void, optimised sizes and maximised visibility, the Harry’s packs are delivering against all of the brand’s objectives.

Products used by this client

Corrugated Boxes

Corrugated Boxes Built for Your Product and Supply Chain

View product

Shelf Ready Packaging (Retail Ready Packaging - RRP)

Our shelf-ready packaging (retail ready packaging - RRP) simplifies retail distribution with strong product protection, easy-open features and flexible, automation-ready designs that enhance visibility and stocking efficiency.

View product