How Hershey Brought Cheer to All Whos, Far and Near
While the “Grinch Stole Kisses”, Hershey Grabbed Attention with Sustainable and Efficient Smurfit Westrock Displays
Every holiday season, shoppers look for moments of delight that make their celebrations memorable. The Hershey Company partnered with Smurfit Westrock to bring a touch of festive magic to stores across the country with imaginative, Grinch-themed retail dress-up kit displays. Blending sustainability with standout creativity, these award-winning displays not only spread holiday cheer but also reflected Hershey’s dedication to innovation and environmental responsibility.
The Challenge
The Hershey Company, a leading confectionery and snack brand, wanted to bring holiday magic to life at retailers nationwide with Grinch-themed retail dress-up kit displays featuring Holiday Canes and Hershey Kisses. The displays needed to fit into existing logistical workflows and allow for easy in-store assembly, while supporting Hershey’s goals for sustainability. In addition, a tight development timeline demanded efficient use of resources and swift execution.
The Approach
Our team crafted a vibrant and fully recyclable display, elevating Grinch Canes as the centerpiece with cascading product tiers for visibility. A bold 3D Grinch topper added festive appeal and offered visibility from all store angles. The display included flat-packed components and featured innovative side panels that slid under the cases, eliminating the need for twin sticks. A removable cover streamlined in-store assembly while protecting products during transit.
The Result
- Eye-catching design captivated shoppers and drove impulse purchases.
- Positive retailer feedback highlighted functionality and ease of implementation.
- Vibrant graphics were reused post-promotion, boosting Hershey’s holiday sell-through.
- Fully recyclable display reinforced Hershey’s commitment to sustainability.
Award Winning Design
Silver winner at the Shop! OMA Awards 2025
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