Premium wine packaging with greater efficiency and lower CO₂ emissions

Heping Laureano Gómez to maintain the premium look of its wine packaging while reducing costs, shortening lead times and reducing carbon emissions.

For Laureano Gómez, keeping the high-end look of its wine packaging was important. But rising offset printing costs and lead times of up to 45 days were making it harder to plan ahead and keep up with demand. By switching to flexographic printing, the winery found a more efficient solution that kept the quality of its packaging, while lowering costs, shortening lead times and cutting packaging-related CO₂ emissions by 50%.

The Challenge

Laureano Gómez, a renowned boutique winery in Mendoza, Argentina, wanted to maintain the quality and premium look of its four-bottle packaging while dealing with rising offset printing costs. Lead times of 30 to 45 days also made sales planning more difficult and limited the winery’s ability to respond quickly to demand. It needed a more efficient solution without compromising the aesthetic that defines its wines.

The Approach

Together, we developed a high-quality flexographic solution that maintained the premium look of the packaging while helping improve competitiveness, reduce costs and shorten lead times. The team supported the transition to ensure the new packaging stayed true to the brand’s visual identity while lowering costs and increasing unit availability.

The Result

The new flexographic solution significantly reduced costs compared with the previous offset packaging, while maintaining the product’s quality and premium appeal. Shorter lead times gave the winery more flexibility in its commercial planning and allowed it to respond more quickly to demand. The switch also reduced packaging-related CO₂ emissions by 50%, supporting Laureano Gómez’s commitment to more responsible practices.