Creating luxury, paper-based tubes for Lismore Whisky
Helping Lismore switch from metal-based to paper-based tubes, enhancing the brand’s sustainability credentials
In response to the growing demand for sustainable packaging, WM Lundie & Co sought a redesign of their Lismore whisky tube using a fully recyclable, paper-based solution. Our design team was tasked with the challenge, delivering an innovation that reduced CO₂ emissions while preserving the brand’s premium image and commitment to environmental values.
The Challenge
Under the Lismore brand, William Lundie & Co Ltd offers a range of Single Malt Scotch Whiskies, expertly aged in premium oak barrels in Speyside, Scotland. Aligned with their sustainability goals, they sought to transition to a 100% recyclable paper-based tube, making it easier for consumers to recycle.
The Approach
As a valued customer using our metal-based cardboard tubes, our technical team worked to ensure a smooth transition to the new paper-based tubes without disrupting the supply chain. To maintain compatibility, we adjusted the height of the cardboard tube so it would still fit seamlessly within their existing shipping cases.
The Result
The new paper-based cardboard tube contains no mixed materials, allowing consumers to recycle it easily as a single unit through kerbside recycling. The smooth shift from metal-based to paper-based tubes has helped contribute towards William Lundie & Co Ltd meeting their sustainability goals by significantly reducing CO2 emissions.
[[chproductgallery-header:Smurfit.default.CHImageGallery]]
Get in touch
To help us respond quickly, please answer a few short questions about you and your packaging needs.
* Mandatory Field
Request a call with one of our packaging experts
Contact
Submit our form and we'll get back to you as soon as we can.