Creating luxury, paper-based tubes for Lismore Whisky

whiskey packaging, paper tubes, tube packaging

Helping Lismore switch from metal-based to paper-based tubes, enhancing the brand’s sustainability credentials

In response to the growing demand for sustainable packaging, WM Lundie & Co sought a redesign of their Lismore whisky tube using a fully recyclable, paper-based solution. Our design team was tasked with the challenge, delivering an innovation that reduced CO₂ emissions while preserving the brand’s premium image and commitment to environmental values.

The Challenge

Under the Lismore brand, William Lundie & Co Ltd offers a range of Single Malt Scotch Whiskies, expertly aged in premium oak barrels in Speyside, Scotland. Aligned with their sustainability goals, they sought to transition to a 100% recyclable paper-based tube, making it easier for consumers to recycle.

The Approach

As a valued customer using our metal-based cardboard tubes, our technical team worked to ensure a smooth transition to the new paper-based tubes without disrupting the supply chain. To maintain compatibility, we adjusted the height of the cardboard tube so it would still fit seamlessly within their existing shipping cases.

The Result

The new paper-based cardboard tube contains no mixed materials, allowing consumers to recycle it easily as a single unit through kerbside recycling. The smooth shift from metal-based to paper-based tubes has helped contribute towards William Lundie & Co Ltd meeting their sustainability goals by significantly reducing CO₂emissions.

Products used by this client

Tube Packaging

Our paper-based tube packaging delivers premium branding, product protection and innovative designs for diverse industries while helping brands reduce plastic usage.

View product