Creating paper-based packaging for Orkla's first aid products

Orkla has a long tradition of developing, manufacturing, and distributing market-leading first aid products. Their goal is to transition to recyclable packaging made from 75% recycled material by 2025. Our challenge was to find a sustainable alternative to their existing plastic packaging without compromising on product protection and in-store appearance.

To meet these requirements, we designed a 100% paper-based solution which consisted of a corrugated tray and hood. This clever solution ensured the plaster dispensers were protected during transportation, and once in a retail environment, the hood can be removed to allow the products to be displayed effectively on the shelf in a branded corrugated tray.

The bespoke packaging solution, consisting of 80% recycled material, met the strict transport requirements whilst significantly improving on the on-shelf appeal. This solution has resulted in an annual reduction of 3.6 tonnes of plastic and 14 tonnes of CO₂ emissions, which has helped Orkla Sweden take another important step towards achieving their sustainability goals.