Helping Turion replace its plastic packaging with a sustainable paper-based solution
Helping Turion replace plastic crates with a sustainable paper-based alternative
When rising costs and supply chain challenges made plastic packaging increasingly impractical, Turion sought a sustainable alternative for transporting and displaying its asparagus. Smurfit Westrock developed an innovative corrugated tray solution that withstands demanding supply chain conditions, improves logistics efficiency, enhances in-store visibility, and significantly reduces environmental impact.
The Challenge
Turion, an asparagus grower in Colombia, originally used plastic boxes for their produce. However, the pandemic created cost overruns and delivery delays. Our challenge was to develop a paper-based solution which could resist tough supply chain conditions including exposure to 90% humidity and also act as a display at point of sale.
The Approach
Using our innovative SupplySmart® methodology, we developed a die-cut-tray solution that consisted of a clamping system, allowing for safe handling of the product and providing stability. To ensure the optimum solution we performed laboratory tests to measure the paper's ability to retain water, its humidity resistance and to identify optimal ventilation systems.
The Result
The new 100% sustainable solution improved the efficiency of each truck in the logistics chain by 43%. Thanks to the new graphic design and the use of paper-based packaging, Turion were able to achieve greater visibility at point of sale and make significant savings across the supply chain. With the direct replacement of plastic crates for corrugated cardboard trays we reduced the number of trucks needed by 30%.
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