Yankee Candle Dress-Up Kit Warms the Retail Aisle

Newell Brands and Smurfit Westrock build a house-shaped endcap dress-up kit to organize Yankee Candle fragrance by room.

Newell Brands set out to inspire shoppers to imagine their homes filled with comforting Yankee Candle fragrance – from the kitchen to the bedroom. For a retail endcap placement, the brand brough that vision to life with a house-inspired dress-up kit that transformed an everyday fixture into an immersive retail experience, making it easy for shoppers to connect scents to moments at home and driving standout in-store performance.

The Challenge

Yankee Candle, a leading specialty brand of premium scented candles in the U.S. is known for creating warm, meaningful moments at home. For a retail endcap placement, the brand wanted to help shoppers envision fragrance in every room – kitchen, bathroom, living room and bedroom – while making it easy to shop across multiple scent collections in a single cohesive experience.

The Approach

We partnered with Yankee Candle to create a temporary endcap dress-up kit that transformed existing retail metal shelving into a home-inspired display. A dimensional corrugated rooftop and chimney created instant stopping power, while graphic blocks, shelf liners and room imagery organized fragrances by space. The result felt less like a traditional endcap and more like a walk through the home – inviting, intuitive and easy to shop. All product weight remained on retail shelving, keeping the solution lightweight, efficient and simple to assemble.

The Result

• Delivered a 105% lift versus the previous year

• Encouraged multi-item purchases and aisle engagement

• Inspired broader adoption of story-led endcap solutions across the store

Award Winning Packaging

Award winner at the Shop! OMA Awards 2026

Products used by this client

End Cap Displays

Promote sales and brand recognition with our customizable, high-graphic end cap display solutions that enhance visibility and drive consumer engagement in retail environments.

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