In collaboration with World Wildlife Federation (WWF), one of the world’s foremost conservation organizations, Smurfit Westrock protects and restores Colombian forests and ecosystems. This alliance underscores our shared commitment to sustainability and the preservation of biodiversity. 

More than half of Colombia is covered by forests, and Smurfit Westrock owns 67,000 hectares of forestland in the country. About a third of that area is protected natural forests devoted to conservation, which is home to over 1,400 species of flora and fauna (53 of these are endangered species). 

Since 2009, we’ve partnered with the WWF on several influential projects. Our collaboration began with the Legal Timber Pact, a critical initiative launched alongside the Ministry of Environment and local authorities to combat illegal wood production in Colombia. In 2020, we strengthened our alliance to more thoroughly tackle deforestation and forest degradation. 

This joint effort aims to restore and expand natural forests while promoting sustainable practices across the forestry industry. Together, we are increasing surveillance to address illegal logging and working to support Colombian national parks and conservation programs.  

Our partnership also focuses on empowering communities, promoting biodiversity and developing innovative solutions to protect people, wildlife, and ecosystems.  

“At WWF, we’ve been working for harmony between people and nature in Colombia for three decades,” says Sandra Valenzuela, COO of WWF Colombia. “These joint efforts will strengthen restoration and promote sustainable practices in forests, while keeping communities as a central focus.”   

Together with WWF Colombia, we remain focused on long-term solutions to protect our forests and the planet.