Paper-based multipack packaging helps Ajinomoto reach consumers across Japan

Ajinomoto advances sustainable packaging for its Aqua Solita hydration drink

As increasingly severe summers drive demand for heatstroke prevention products in Japan, Ajinomoto needed a practical way to bring Aqua Solita to more consumers while supporting its sustainability goals. A paper-based cluster-sleeve format helped create a more sustainable multipack option for 500ml PET bottles, enabling the product to launch through e-commerce platforms and pharmacies across Japan.

The Challenge

Ajinomoto saw growing consumer demand for oral rehydration solutions as Japan faced hotter, more severe summers. To support wider availability of Aqua Solita, the company needed a multipack format that could work within a complex filling and distribution model while meeting rigorous manufacturing and quality requirements. Because the cluster-sleeve format was new to Ajinomoto’s logistics network, the solution also needed to be practical for outsourced filling operations and suitable for commercial rollout.

The Approach

Ajinomoto adopted a paper-based 2×2 cluster-sleeve format for 500ml PET bottles, creating a multipack structure designed to support a sustainable product presentation. To make the format viable at launch, a new coordinated delivery process was established with Ajinomoto’s filling partner, helping the product move smoothly from assembly through distribution. The process was prepared through site visits, internal reviews and quality checks ahead of Ajinomoto’s manufacturing audit.

The Result

Aqua Solita launched in a 2×2 paper-based cluster-sleeve multipack for 500ml PET bottles and is now available through e-commerce platforms and pharmacies across Japan. The packaging format gives Ajinomoto a sustainable way to offer convenient multipacks for consumers seeking hydration support during extreme summer conditions. Ajinomoto is also exploring additional pack formats, including 6-packs and promotional gift bundles, to expand consumer choice while building on the sustainability benefits of the paper-based multipack approach.

Ajinomoto advances sustainable packaging for its Aqua Solita hydration drink

Products used by this client

Multipack Packaging & Six Pack Rings

Replace traditional plastic six pack rings and shrink wrap packaging with innovative and durable paper-based alternatives for multipack packaging that appeals to consumers.

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