Read how Segafredo Zanetti eliminated plastic shrink wrap with a 100% paper-based packaging solution

Eliminating plastic and boosting shelf impact with paper-based packaging

When Segafredo Zanetti set out to replace plastic shrink wrap and improve the in-store appeal of its coffee packaging, it needed a solution that would be both sustainable and efficient. Smurfit Westrock developed a fully paper-based packaging design that enhances shelf presentation, improves transportation performance, and delivers significant cost and environmental savings.

The Challenge

Segafredo Zanetti were packing their coffee bags in simple white corrugated trays with plastic shrink film. The trays were unstable during transportation and not eye catching in store. Segafredo Zanetti approached Smurfit Westrock to help them find a new sustainable, 100% paper based packaging solution to eliminate the plastic shrink wrap and increase shopper attraction at point of sale.

The Approach

Smurfit Westrock worked closely with the Segafredo Zanetti team to develop a new paper-based packaging solution, eliminating the necessity for shrink wrap. The new one-piece solution with perforations enables the coffee to be safely transported and easily placed on shelf in the same pack. Using bright and emotionally engaging design, Smurfit Westrock were also able to create an impactful design to achieve stand out on shelf.

The Result

The new solution which is 100% recyclable and biodegradable has been extremely well received by customers. The design has reduced transport and warehouse costs and optimized the speed of customers packing line giving total annual savings of €165,000. In addition it has significantly reduced the carbon footprint, helping Segafredo Zanetti to meet their sustainability targets.

Products used by this client

Shelf Ready Packaging (Retail Ready Packaging - RRP)

Our shelf-ready packaging (retail ready packaging - RRP) simplifies retail distribution with strong product protection, easy-open features and flexible, automation-ready designs that enhance visibility and stocking efficiency.

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