Reliable, shelf-ready packaging solutions for Alvoar Lácteos

Betânia Kids had introduced new flavors to its line of 100g children’s snacks and needed packaging that could deliver both logistical efficiency and brand visibility at the point of sale. Because the flavors were new, the entire packaging system — from structural design to visual identity — had to be created from scratch. The deadline added further pressure: the solution needed to be completed in just 15 days to support the product launch. In addition, the company required packaging sturdy enough to support the entire supply chain, ensuring safety and efficiency in storage and transportation. At the same time, the new design needed to elevate shelf presence and create a meaningful impact on the company’s business.

Working closely with the client’s marketing team, our designers developed a comprehensive packaging solution that met all expectations within the accelerated timeline. This was made possible by a highly qualified team equipped with innovative tools that support value-driven decision-making. Using ShelfView, the team analyzed existing shelf-ready packaging solutions on the market to identify opportunities for differentiation. EyeScan allowed the team to test shelf visibility by mapping consumer gaze patterns, ensuring the brand would be quickly noticed. To address logistical demands, PackExpert was used to determine structural strength requirements and define the palletization model that would optimize storage and transport efficiency.

The final solution delivered a competitive advantage across both brand performance and operations. Shelf visibility increased by 60%, giving Betânia Kids stronger presence in a crowded retail environment. Consumers were able to locate the product on-shelf 42% faster, a critical benefit as competition for attention intensifies. On the logistics front, the new packaging improved security during storage and provided an optimized palletization format, resulting in more efficient transportation and handling. Together, these outcomes supported the company’s business objectives and strengthened the Brand’s position in the market.