Switching from plastic to paper-based punnets for cherries

Helping cherry growers in the Bessenay region of France switch from plastic to paper-based punnets

n the cherry-growing region of Bessenay, two producers wanted packaging that matched their push for sustainability. Instead of plastic, their "Cerise de Bessenay" cherries now come in sturdy paper-based punnets with a snap handle and die-cut windows – a simple switch that shows off the fruit while cutting down on waste. The new design also makes it easier for shoppers to carry and see the cherries, giving the traditional fruit a fresh, practical update.

The Challenge

Chambe Agri and Cerifrais work in partnership shipping cherries from the Bessenay region of France, under the brand of 'Cerise de Bessenay'. Their fruit is produced with the utmost respect for the environment, and they wanted their packaging to reflect this commitment. The challenge was to replace plastic punnets with a paper-based alternative and help improve customer appeal.

The Approach

Our Better Planet Packaging team designed a paper-based punnet with two die-cut holes that, when joined together, form a carry handle secured by a snap system. Additional die cuts in the design provide consumers with good visibility of the cherries. Made from E-Flute corrugated board, the punnet offers the necessary strength and rigidity to hold 750 grams of fruit.

The Result

The new punnet, made from renewable, recyclable, and recycled materials, aligns with the brand's sustainability goals and enhances consumer perception of the brand. The basket-style design creates an artisan feel for the product, and the four-colour offset print helps them differentiate themselves and further build their brand.

Products used by this client

Punnet | Fruit Punnets

Our portfolio of paper-based punnet packaging is thoughtfully designed to provide freshness, functionality, protection and exceptional visual appeal for many different types of produce.

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