Creating a new delivery food box for Frittenwerk in just 6 weeks

Creating innovative packaging to boost Freshness and delivery efficiency for Frittenwerk

Frittenwerk, a popular German street-food brand known for delivering hot, crispy poutines by bike, faced the challenge of finding packaging that could keep food fresh, maintain crispiness, and stay secure during transport. To meet these needs, Smurfit Westrock designed a sustainable, ventilated box with smart internal dividers that protect each portion. Developed in just six weeks, the packaging ensures food quality, simplifies handling for staff, and supports efficient bike delivery.

The Challenge

Germany-based street food restaurant Frittenwerk sought a packaging solution to securely transport four hot food portions, including sauces, in a bike backpack. The design needed to be functional, sustainable and maintain the high-quality presentation of the food. It also had to ensure efficiency to support seamless restaurant operations prior to delivery.

The Approach

As part of a Design2Market project, an innovative delivery box was developed using agile design sprints. In just six weeks, five focused workshops brought stakeholders together to refine the concept. Made from sustainable corrugated cardboard, the pizza box-inspired design is optimized for bike delivery, with ventilation holes to keep fries crispy and smart dividers to secure food trays and sauces.

The Result

Developed through agile collaboration, the packaging was launched at sprint speed—resulting in a delivery box that keeps food fresh, protected and secure. The Design2Market process enabled rapid decision-making, leading to a sustainable solution that improves delivery service and in-restaurant handling. The project demonstrated Design2Market’s value for fast, focused packaging development.

“At the start of a Design2Market project, it’s crucial to make a clear commitment and ensure the right people are involved in the concise, focused meetings. The result is a packaging solution that meets all requirements while the streamlined process saves significant time. This strong commitment was ultimately the key to the project’s success.”

Mike Manfred Huth-Sammet, Lead Supply Chain Manager at Frittenwerk

Products used by this client

Pizza Boxes

Serving up exceptional quality, reliable protection and innovative fit-for-purpose designs with every corrugated pizza box tailored to your unique needs.

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