Creating a functional and luxurious bottle packaging solution for Mionetto Spritz

Henkell Freixenet Polska asked us to design bottle packaging for its Mionetto Prosecco and Mionetto Aperitivo products, used to make the iconic Italian Spritz cocktail. The main challenge was to create a two-pack that would stand out on the store shelf while providing a safe and attractive way to display both bottles. It also needed to be practical to produce and carry, without compromising the elegant, premium character of the Mionetto brand.

We began with a working session to define the design direction together, considering the packaging format, ergonomics and overall look and feel. Our team designed a sturdy corrugated beverage packaging solution for two bottles, providing an attractive product display and a convenient handle for easy carrying. The structure was also designed to support a quick and efficient packaging process while keeping both bottles securely in place.

The final design features simple graphics that highlight the Italian character and refreshing flavor of the Mionetto Spritz cocktail. Launched as a promotional offer at Biedronka, one of Poland’s leading retailers, the new two-pack captures customers’ attention and stands out on the shelf while meeting the practical requirements of the packaging. For Henkell Freixenet Polska, the result is an attractive and functional set for packaging bottles that is easy to carry and provides an effective way to present the products in the retail environment.