Creating a flexible display for Nestlé that meets retail demands

How a simple redesign helped Nestlé meet retail demands and achieve award-winning status

When retailers change their requirements, even a small adjustment can threaten the success of an in-store display. That was the case when a major retailer introduced new warehouse height restrictions, putting a popular Nestlé display at risk. Rather than accepting a solution that would reduce product visibility and impact, the team set out to find a smarter way—one that would keep the display compliant and preserve its selling power.

The Challenge

When new warehouse height restrictions were introduced by a major retailer, an existing Nestlé display risked being discontinued. The display no longer met the new maximum height for prepacked units. The customer’s initial suggestion was to remove the top shelf entirely to comply, but that meant fewer products on the shelf and a less impactful display.

The Approach

To address the challenge, our designers proposed another solution in which the top shelf was made removable and could be temporarily placed on a lower level during transport. This brought the unit under the height limit without reducing the number of products. Once the unit is in the store, the shelf is easily moved back to its original position, restoring the full display.

The Result

The new design, with the removable top shelf, delivered the same display as before with the same product count while fully complying with the retailer’s new requirements. A simple but effective adjustment kept the display alive without compromise. The innovative design also earned recognition as a winner at the Scanstar awards, which honor packaging designed, manufactured or used in the Nordic region.

Winner at the 2025 ScanStar awards

Products used by this client

Floor Displays

Promote sales and boost brand visibility with dynamic and eye-catching custom floor display stands expertly tailored to showcase your products.

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Free Standing Display Units (FSDUs)

Free-standing display units (FSDUs) are standalone off-shelf displays designed to showcase products in a way that enhances consumer interaction and influences purchasing decisions.

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