Sharpie Ultimate Pack is the Ultimate Reusable and Stylish Experience

Elevating retail impact by blending reusable packaging with vibrant Sharpie colors for Newell Brands

Newell Brands and Smurfit Westrock collaborated to reimagine packaging for the Sharpie® Ultimate Collection Pack, delivering both style and practicality. The innovative design solution not only spotlights the vibrant Sharpie markers but also enhances the overall consumer experience with a flexible, reusable structure. See how this standout package shines in retail environments and continues to add value beyond purchase.

Newell Brands Sharpie Ultimate Pack challenge

The Challenge

Newell Brands wanted an upscale and dynamic package for “The Sharpie® Ultimate Collection Pack” that maintains the integrity of the product, stands out in a club store setting and provides a unique customer experience.

The Approach

We created a novel package constructed with upgraded material for strength that prominently displays Sharpie markers’ most recognizable feature (its colorful caps!) in a unique, premium and flexible structure. Hinged wings of the compact hexagon package turn out to elevate the user experience by creating a stadium display that provides full view of all 65 colorful markers while offering the flexibility to further extend its life through reuse for storage or as a desktop organizer.

The Result

Vivid, eye-catching point-of-purchase display
Compact for transport, display and storage
Flexible, unique and easy consumer experience

Paperboard Packaging Council award

Award Winning Design

PPC Excellence Award in Innovation and AmeriStar Award for Design Excellence

Products used by this client

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Litho Packaging

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Digital Printing Packaging

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