Boosting sales by 20% with paper-based toy packaging

Balancing product safety, sustainability, and sales growth through smarter packaging

Plasticos Fénix, a leading toy and children’s furniture maker, faced challenges with product damage and presentation using traditional plastic packaging. Switching to a tailored corrugated solution improved protection, simplified labeling and enhanced the overall brand experience, while significantly reducing the use of plastic and supporting more sustainable practices and helping boost sales.

Watch how Plasticos Fénix transformed its packaging approach, reducing waste, minimizing product damage, and opening access to new markets with a smarter, more sustainable solution.

plasticos fenix toy packaging case study video

The Challenge

With more than 50 years in toy and children's furniture manufacturing, Plasticos Fenix is a leading industry player. But shipping products in plastic bags led to frequent damage, returns, and a hit to both brand image and profits. We were tasked with showing how corrugated packaging—despite higher upfront costs—could improve protection and offer long-term benefits across their logistics chain.

The Approach

The initial goal was to protect the toys in transit, with custom printed boxes improving protection and removing the need for extra labels. As the project evolved, so did the ambition. A market study was carried out, revealing key trends and opportunities, and a factory visit offered firsthand insight into the production, assembly and packaging process. These steps led to a solution that boosted both protection and presentation.

The Result

The benefits for Plasticos Fenix were clear. Sales rose 20% in Colombia’s coastal region, and the switch to paper-based packaging reduced 30 tons of plastic. The change opened doors to premium markets like PriceSmart, while distributors noted the added value of corrugated packaging—proving that better presentation can help sales. In short, a simple packaging change improved logistics, created new opportunities, and reinforced the company’s commitment to sustainability.