Walkers cuts 250 tonnes of plastic per year with new multipack packaging

PepsiCo-owned Walkers is a leading UK crisp brand aiming to reduce the 660 million plastic pack bags it produces per year. Our challenge was to replace the outer plastic packaging on their 22- & 24- multipacks with a new sustainable cardboard alternative. The solution had to meet the retailers' needs, the consumers' high expectations of the brand and optimise supply chain efficiencies.

By switching the outer packaging to cardboard on the 22 and 24 multipacks, Walkers removes 250 tonnes of plastic from its supply chain each year, increases pallet load and deliver a faster and more efficient process. The new sustainable solution has improved in-store visual impact, strengthened Walkers' sustainable brand image and has received positive engagement through social media.