Designing the paw-fect retail packaging for Good!D’s dog supplements

Discover how we created innovative, glue-free packaging for pet supplements

Good!D, a pet supplement brand, needed a retail-ready box to hold five supplement jars that was easy to assemble without glue or tape, sleek in appearance, and efficient for retailers and customers. We designed a two-piece, glue-free base-and-lid solution that reduced material use, slashed production complexity, and cut costs by 30%, while also lowering CO₂ emissions. The result: a sustainable, user-friendly package that not only delivers a polished in-store presentation but also opened new retail opportunities for the brand.

Discover how Good!D’s pet supplement packaging evolved from concept to a fully functional, innovative design - approved by our chief tester, Jip the dog!

The Challenge

Good!D, a producer of pet food supplements, was in search of a retail ready packaging box to hold five jars of dog supplements in a unique format, - one that could be manually assembled without the need for glue or tape. The solution needed to be user-friendly and quick to handle for both customers and retailers, while also maintaining a sleek appearance without any visible tear lines.

The Approach

Good!D initially proposed a packaging concept, but after assessing its feasibility, we identified an opportunity to better meet their objectives with an improved alternative. We designed a two-piece solution that minimised material use while also streamlining production processes.

Retail packaging, retail ready packaging

The Result

The final product was an innovative retail packaging solution featuring a durable base and lid. Based on the final design, this solution achieved a 30% cost reduction and lower CO₂ emissions during production by optimizing machine routing compared to the proposed solution. Additionally, its glue-free assembly improved both sustainability and efficiency. The clever design also opened new market opportunities for Good!D, drawing interest from new retailers.

Products used by this client

Retail Ready Packaging (RRP)

Our shelf-ready packaging simplifies retail distribution with strong product protection, easy-open features and flexible, automation-ready designs that enhance visibility and stocking efficiency.

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